PLAYFUL BOOKS is a combination of traditional picture books and modern technology. It is a picture book that you can insert a smartphone into. The smartphone detects which page you are reading and incorporates various effects into the story.
Today most parents would probably agree that children spend too much time on digital devices. This may cause bad eyesight, lack of sleep and excessive reliance on games and the internet. According to Digital Arts Inc.(*), over 70% of parents in Japan feel apprehensive about their children using digital devices. This product helps put their mind at ease.
(*) http://www.DAJ.jp/company/release/data/2014/071401_reference.pdf
http://www.daj.jp/company/release/data/2014/071401_reference.pdf (see Aug. 27, 2014)
Copyright 2014, Digital Arts Inc.
